CHALLENGES IN THE TRANSMISSION OF COUNTER - EXTREMIST NARRATIVES, A CRITICAL LOOK AT THE SOCIAL MEDIA PLATFORM.

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This research seeks to find out the challenges experienced in the transmission of counter extremist narratives on the social media platform, the various ways to overcome these challenges and to explore various ways to better transmit counter narratives. It highlights the push and pull factors leading to extremism pointing out the various skills and personnel needed to effectively transmit counter narratives on the social media platform.This study has identified the challenges which include, government poor approaches to deal with online extremism, the lack of well packaged narratives, inadequate skills to operate on the social media platform, fear of ex-extremists for their lives and inadequate funds.

Policy makers, Security agents, diplomats and the civil society have come out strongly in trying to see how well this global challenge can be overcome. This study explains how institutions such as the Netherlands National coordinator of counter extremist narratives recommend several initiatives to counter extremist narratives such as the incorporation of information that undermines the authority and legitimacy of terrorist and extremist leaders, highlighting the beliefs of terrorists and extremists that violate core beliefs of Islam, focusing on the difficult financially unstable fear-filled life of terrorists and many others.

Scholars such as Dr. Christina Schori Liang advices that addressing the roots of radicalization, building international cooperation and other initiatives will help create and disseminate credible content and positive alternatives narratives.The study concluded that critical analysis of target groups of these counter narratives should be done to help know what message is needed at what stage since it helps format the content of counter-narratives in a way that is appealing and relevant to the target audience which will help effectively transmit counter narratives on the social media platform.

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